They experienced problem in hiring well-qualified chef, providing sufficient training for the chef, preparing the menu, verifying the halal ingredients and finding credible supplier, finding strategic place and paying for the high rental cost and promoting halal food. The restaurant owners agreed that they encounter challenges related to the marketing mix. The study found out that halal restaurant owners strongly agreed on the significance of uniform halal logo. The sampling frame of the study is composed of all the halal restaurants located in the three key cities of Metro Manila such as Manila, Makati and Quezon City. To address the problem sought, survey questionnaire was distributed to gather data from the owner of halal restaurants. This research utilized descriptive research design. This study focused on the issues in terms of halal logo and certification, challenges in terms of product strategy, pricing strategy, place strategy and promotion strategy encountered by halal restaurant owners and prospects in terms of future expansion and customer patronage. The purpose of this study is to determine the issues, challenges and prospects of halal food industry focusing on halal restaurants in three key cities in the Metro Manila which serves as basis for a proposed competitive marketing strategy.
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